Digital Marketing Consultant – Stellantis US | Expert Services

Dic 16, 2024Niches for Digital Marketing0 Comentarios

digital marketing consultant - stellantis us

Stellantis US is a big name in cars, known for Jeep, Chrysler, Dodge, and Fiat. When they do something new, people pay attention. But catching eyes isn’t just about a loud engine or shiny car. It’s also about smart digital marketing. The digital world can be as tricky as a car’s design. Digital marketing experts are like GPS for dealerships, helping them find their way online.

Picture a network of paths you could take. Some are pretty; some are fast. Now, imagine having a guide who knows every hidden path and best stops. This guide knows when to speed up or slow down, depending on traffic. That’s what a Stellantis digital marketing consultant does. They help dealerships stand out, attract people, and sell more.

Their tools mix art and science. They use data, search engine tricks, and know how shoppers think. They help put ads where they work best and choose the right partners. These consultants know cars well. They make sure Stellantis keeps up with digital changes and grows.

Table of Contents

Key Takeaways

  • Stellantis digital marketing consultants are critical in enhancing the online presence of dealerships.
  • Expertise in digital marketing is as essential as product quality in today’s automotive industry.
  • Digital strategies are tailored for Stellantis’ diverse brand portfolio to maximize effectiveness.
  • A synergy of technical skill and automotive knowledge positions Stellantis for digital success.
  • Vetted partnerships ensure that marketing investments serve Stellantis US with high value and ROI.
  • As a global leader, Stellantis empowers its brands through sustainable and technologically advanced practices.

The Role of a Digital Marketing Consultant at Stellantis US

The job of a digital marketing consultant at Stellantis US is very important. It combines the skills of a marketing specialist with the goals of the company. We aim to lead in the digital world. We focus on brands like Chrysler, Dodge, Jeep®, and Fiat.

We are always looking for new ways to advertise and find good channels. Our team works hard to make sure our dealerships stand out. We look at daily tasks and goals to help our specialists succeed.

  1. Omni-Channel Strategy Development: We create marketing plans that help both customers and dealers. This improves loyalty and engagement.
  2. Performance Analysis: We use data to see how well different campaigns are doing. This helps us make sure we are getting a good return on our investments.
  3. Customer Insight: We learn what customers like and want. This helps us make our marketing and products better.

Our consultants need a strong education and work experience to do well. They should have a Bachelor’s degree in Marketing, Business Administration, or something similar. They also need a lot of experience in automotive finance.

Location Required Experience Educational Qualifications
Dallas, TX
Houston, TX
Auburn Hills, MI
Atlanta, GA
Phoenix, AZ
5+ years in Marketing Strategy
1-3 years in Automotive Finance
Bachelor’s in Marketing, Business or Related Field

To do great in this job, understanding the industry and caring about customer service is key. Our consultants are important representatives of the Stellantis brand. They bring new ideas and lead the market with their strategies.

Stellantis Marketing Specialist at Work

Maximizing Online Visibility with Stellantis Certified Digital Services

As Stellantis online advertising specialists, we focus on advanced methods. These methods increase Stellantis dealers’ digital presence. We’ll talk about choosing certified digital ads, working with trusted providers, and finding affordable digital options.

Stellantis Online Advertising

Selecting the Right Digital Ad Tactics

The right digital ad tactics are crucial. As experts, we suggest tactics that match Stellantis’s values and engage customers. We use insights from places like McKinsey & Company. They show the need for service-based models for today’s automotive buyers.

Partnering with Vetted Providers

It’s important to partner with certified digital providers. This ensures our digital campaigns are trustworthy and skilled. For example, our work with Amazon, from their 2022 press release, shows our drive for digital growth for Stellantis.

Evaluating Cost-Effective Digital Solutions

Checking digital solutions for cost-effectiveness is key. We use tools and data, like from the Data Governance Institute. They highlight the value of automated processes. This helps us offer powerful yet affordable solutions, increasing ROI for Stellantis dealers.

Strategy Effectiveness Cost
Digital Display Ads 46% recall rate on digital news brands 21%+ increase in purchase intent on high-quality sites
Search Engine Marketing 75% help in finding information easily 66% calls from automotive paid search
Social Media Advertising 52% brand discovery rate on social feeds Increases buyer engagement effectively

Our strategy boosts Stellantis dealerships in the fast-paced digital world. It greatly improves their online presence and impact.

Key Benefits of Partnering with Click Here Digital

Working with Click Here Digital opens the door to digital marketing success. As a Stellantis digital strategist, I see how it boosts our dealership. It improves visibility and sales a lot.

A quick look at the perks of this partnership shows:

  • Over 600 5-star reviews show clients are happy and get great results with Click Here Digital.
  • They’ve been in digital marketing for more than 30 years, making them super knowledgeable.
  • With 500+ digital certifications, Click Here Digital is ahead in trends and tech.

Digital Marketing Analytics

Feature Benefit
Integrated Tech Stack Makes marketing campaign execution more efficient.
Transparent Reporting Gives detailed info about campaigns, aiding quick choices.
High-Touch Partnership Offers personalized solutions, building strong bonds.

Being partners with CDK + Eleads, Click Here Digital brings top tools. These make campaign management better, leading to digital marketing success.

Choosing Click Here Digital boosts your digital game. It fits well with Stellantis’ digital goals. This improves dealership performance and makes customers happier.

Understanding the Click Here Effect for Stellantis Dealerships

I’m a Stellantis brand promotion consultant. I’ve seen the Click Here Effect boost our digital visibility and customer connections. This effect is more than a trend. It changes how we engage with customers online.

This effect has improved dealership metrics, thanks to smart digital tactics. Over 90 days, we saw better cost per lead, conversion rates, and click-through rates. Such data show clear gains in three key areas.

These gains are from using top automotive marketing methods. Now, let’s look at each improvement closer:

Cost Per Lead Reduction Strategies

By using targeted ads and analytics, we’ve cut cost per lead by 23%. This cut means we can spend smarter on marketing. It makes our campaigns more efficient overall.

Increasing Conversion Rates

Our studies show a 17% rise in conversion rates. More visitors are buying or acting on dealership offers. This shows our marketing is working well.

Improving Click Through Rates

We’ve also raised click-through rates by 16% by improving ads and targeting. This lift means ads are hitting the mark. It gets people more involved with our brand.

With insights from data, social networks, and customer feedback, these numbers show real improvement. They’re the result of well-planned marketing tactics.

Metric Improvement Industry Average Comparison
Cost Per Lead Reduction 23% Higher than industry average
Conversion Rate Increase 17% Surpasses industry benchmarks
Click Through Rate Increase 16% Above average industry performance

The Click Here Effect is revolutionizing Stellantis dealerships. It leads the way in engaging car buyers with new digital methods. All dealerships should use these strategies to stay competitive today.

Paid Search: A Premier Service for Stellantis Dealers

As a digital marketing advisor, I’ve seen paid search change dealer performance. Dealer Teamwork helps our Stellantis dealers stand out online. They’re not just online, they’re leading.

Working with Google Premier Partners

Dealer Teamwork is a top partner with Google. This means Stellantis dealers get the best digital marketing. With this help, they reach more buyers and cut costs by up to 41%. They also get 23% more leads.

Daily Campaign Management and ROI Optimization

We change tactics quickly for the best results. Every ad dollar is made to work hard. We use data to keep improving, like boosting store visits by 87% for a big auto group.

By tracking everything, we keep making things better. This way, all Stellantis dealers can succeed.

Search Engine Marketing for Automotive Excellence

Our partners use smart tactics to improve dealer success. They’ve boosted phone leads by 94% and form rates by 61%. Our strategies have also tripled profit margins by improving conversions.

Our strong partnerships and strategies help dealers lead in sales. With each campaign, we’re enhancing how people buy cars.

Social Media Mastery: Engaging Stellantis Customers Online

Being a Stellantis social media manager means making strong connections online. Stellantis is a favorite partner of Facebook for marketing. This status boosts our online strategy a lot. By using top targeting tactics, we make sure the right people see our content. This boosts engagement and sales.

To reach and grab the attention of possible Stellantis buyers, we do the following:

  • Precision Targeting: Thanks to our advanced tools, we can find specific groups of people. This is key for reaching potential buyers thinking about a new car.
  • Customer Insights: We use Facebook’s analytics to understand what consumers do and want. This guides us in making content that really speaks to our audience.
  • Engagement Tactics: We go beyond just advertising. With posts that pull people in, storytelling, and live Q&A, we keep our audience engaged.

Our social media work includes tracking results in real-time. This lets us tweak campaigns for better results. The job of a Stellantis social media manager is always evolving. We must stay up-to-date with changing online trends.

We focus on real connections with our audience. This builds brand loyalty and increases sales. Working with a top partner like Facebook keeps us ahead in digital marketing.

By leveraging cutting-edge targeting and creating captivating content, Stellantis doesn’t just reach the market. We pull potential customers from our pages into our showrooms, making real connections.

Enhancing Stellantis Dealership Visibility with SEO

I’m a Stellantis SEO consultant, and I understand SEO’s huge role. It’s not just about getting more people to visit sites. It’s about making real sales by using smart digital strategies. This includes optimizing Google My Business well and focusing on SEO that drives conversions.

Each Stellantis dealership is different. So, personalized SEO plans are key. They help potential customers from the start of their search to the final buy. Our aim? It’s not only about getting leads. We want these leads to become loyal customers.

Custom SEO Strategies for Increased Traffic and Sales

A great SEO plan starts with knowing and using special tactics. These should match the Stellantis brand’s values and goals. This personal touch makes sure dealership marketing efforts are effective. It greatly improves site visits and attracts potential buyers.

Content Creation and Google My Business Optimization

We know content is super important in SEO. Every content piece made for a Stellantis dealership aims to engage and inform. Also, doing a great job optimizing Google My Business helps dealerships show up in local searches. This makes more people visit the showrooms.

Conversion Focused SEO Services

As a Stellantis SEO consultant, my job is to make the online customer journey smooth. This means making web pages search engine friendly and ready for conversions. We want to gently nudge potential customers towards buying with every click.

SEO Strategies Beneficios Application in Stellantis Dealerships
Custom Content Development Engagement Boost Personalized Approach
Google My Business Optimization Increase in Local Visibility Enhanced Dealer Listings
Conversion-Focused SEO Tactics Higher Conversion Rates Streamlined Buyer Journeys

Display & Video Marketing: The Programmatic Advantage for Stellantis

Stellantis shines in digital strategy by embracing programmatic advertising. They leverage display marketing to make a big impact. This tech gets ads seen on big networks like CNN, Fox News, and YouTube. It’s perfect for catching lots of video marketing chances.

Programmatic advertising makes media buying automatic. It targets specific people. Stellantis uses this to reach more effectively. Their ads are not just seen; they’re seen by the right people.

Car shopping is going digital fast. Brands must keep up with how customers look for cars online. Here are some key points:

  • 86 percent of car shoppers start their search online.
  • They spend about 15 hours online before visiting a dealership.
  • 64 percent of YouTube viewers say videos heavily influence their car purchases.

Video marketing grabs more attention now. For Stellantis, YouTube and Connected TV/OTT reach nearly everyone shopping for cars. This beats traditional media in getting people’s interest.

Advertising Medium Percentage of Budget Impact on Car Shoppers
Online Advertising 56% High – Preferred by 86% for research
Television 14.5% Moderate – Less influence versus digital platforms
Social Media Increasing Spend Significant – 38% consult before purchase

Stellantis gets great results by using programmatic advertising and display marketing. Dealerships get ads that reach, speak to, and win over buyers. In the end, data helps make ads that not only meet but guide customer needs. This pushes video marketing and sales success in our digital world.

Capitalize on OTT & CTV Advertising for Stellantis Brands

In today’s fast-changing market, Stellantis is leading with new ad strategies. As dealers move from old media to new digital spaces, OTT and CTV ads shine. They give Stellantis brands a big boost and a new way to touch base with customers.

Accessing High-Growth Digital Advertising Channels

OTT ads are great because they stream directly on platforms like Hulu or ESPN+. This way, Stellantis can reach specific, engaged groups. By using clear data, they cut down on common mistakes made when targeting audiences.

Strategic Placement on Major Platforms

About half of all dealer ad money now goes to digital, not traditional TV. Stellantis knows how to place ads just right on popular sites like YouTube and Facebook. This method gets the ads seen by over 87% of shoppers out there.

Benefiting from Decades of Expertise

Stellantis takes its deep marketing know-how and teams up with experts like Magnite. This brings in new ways to reach people through ads. By mixing old and new tactics, they make sure every ad dollar counts.

Advertising Type Percentage of Budget Target Platform
Traditional TV 50% Linear Broadcast
Digital Video 25% Facebook, YouTube
CTV/OTT 25% Hulu, ESPN+

By using their deep CTV ad knowledge and new OTT benefits, dealers target campaigns sharply. Ads can even target down to zip codes, making every dollar work harder. With digital leading the way, Stellantis is pushing forward with smart, powerful ad solutions.

“Digital Marketing Consultant – Stellantis US” – Your Guide to Modern Car Sales

I work as a Stellantis digital marketing consultant. My job is to update how we sell cars today. It’s not only about the usual marketing. It’s also about using digital ways to make Stellantis a top name in cars.

It’s key to know about digital sales strategies, especially now. Things change fast, and so do what people want. For Stellantis US, this means finding new ways to reach customers and make buying cars easier online.

Here’s how we’re leading the change to digital in the competitive car market:

  1. Data-Driven Decision Making: We look at trends and what customers do. This helps us make plans that draw in and keep customers.
  2. Highly Personalized Campaigns: We create campaigns for the specific needs of possible buyers. This makes things more relevant and gets more people involved.
  3. Seamless Omni-Channel Experiences: From looking online to visiting showrooms, we make sure everything connects well. This makes customers happier and sells more cars.

Using digital strategies gives Stellantis dealerships an edge. It’s not only about selling cars. It’s about giving an experience that today’s buyers like. This is why a Stellantis digital marketing consultant’s help is so important.

We do more than just come up with strategies. We also put them into action and make them better over time. We learn from what works and what doesn’t. Our goal is always to do better in selling cars today.

Working with us doesn’t end when strategies start. We keep checking how effective these digital strategies are. By keeping an eye on how we’re doing and staying up-to-date with trends, we make sure Stellantis US dealerships aren’t just hitting their sales targets now. They’re also getting ready for what’s coming next.

So, working with a Stellantis digital marketing consultant is more than updating sales methods. It’s a smart choice for a business that wants to keep winning. With our finger on the digital pulse of the car world, Stellantis US is changing the game in car sales.

Stellantis’ Dedication to Innovation and Global Responsibility

Stellantis stands out for their strategic skill and commitment to sustainability. Their Dare Forward 2030 plan aims to transform the company and the auto industry. This strategic move focuses on innovation and global duty.

The Strategic Plan of Dare Forward 2030

Stellantis’ Dare Forward 2030 plan showcases their drive for innovation and leading solutions. A key part of this plan is reaching carbon net zero by 2038. It sets a strong path for using new automotive technologies.

Commitment to Carbon Net Zero by 2038

Stellantis is serious about reaching carbon net zero. It’s a clear path with strict steps. By meeting sustainability goals, Stellantis leads and challenges others in the industry. Every step taken reflects their commitment to a better future.

Advancing Mobility and Setting Industry Benchmarks

Advancing mobility and setting benchmarks is key for Stellantis. They focus on introducing new technologies and improving constantly. The Dare Forward 2030 plan includes important updates in connectivity and technology, keeping Stellantis ahead in the industry.

Year Objective Outcome
2021 Baseline Revenue from Circular Economy Established benchmarks
2023 Launch Circular Economy Hub at Mirafiori, Italy Strategic expansion of sustainable operations
2030 Carbon Net Zero Goal to radically reduce carbon footprint
2030 Software-related Revenues Expected €20 billion from software innovations

Stellantis isn’t just following a business strategy; they’re leading a movement. With Dare Forward 2030, they aim to redefine industry leadership. Stellantis’ path reflects not just a focus on profit but also on global well-being, setting a strong example for others.

Conclusión

We’re ending our look at how well Stellantis has done with its digital marketing. Their Stellantis digital marketing strategy wins are no accident. They’re all about smart planning. Working with Click Here Digital shows Stellantis is serious about digital marketing growth. Their hard work is shaping how they stand online in cars.

The after-sales tool they made was tested at the Stellantis &You Villeneuve-d’Asc dealership. Now, it’s going to be used in all their dealerships in Europe. This move shows how important innovative digital marketing is in the car world.

Bringing MotorK into the Stellantis family mixes tech smarts with clear planning. MotorK’s big team and offices across seven EMEA countries give Stellantis an edge. Even with tough times in the U.S., Stellantis keeps moving forward. They’re bringing out new cars and focusing on what customers want and sustainability. This includes exciting electric and hybrid choices.

Stellantis is always moving ahead, adding new cars and investing in electric vehicles and digital tools. As a giant with 14 car brands and a big global presence, Stellantis sets its sights on the future. They aim for both innovation and taking care of our planet. Their goal is to not harm the environment anymore. As we look ahead, it’s clear Stellantis is on a path of digital success and caring for the Earth. They’re leading the way in the automobile industry.

FAQ

What does a Stellantis digital marketing consultant do?

A Stellantis digital marketing consultant links Stellantis’s brands to the digital world. They make custom digital plans and pick the best ad channels. They aim to boost online presence, engage customers, and increase leads for dealers.

How do Stellantis dealers benefit from partnering with certified digital service providers?

Stellantis dealers get top digital services through partnerships. These services are made for the auto market’s needs. This helps dealers make the most of their marketing efforts and builds a strong online presence.

What are the key benefits of partnering with Click Here Digital for Stellantis dealerships?

Click Here Digital offers Stellantis dealers special benefits. They give close support, clear reports, and work well with systems like CDK and Eleads. They help lower costs per lead, better conversion rates, and increase ROI and customer activity.

How can paid search services enhance the online strategy for Stellantis dealers?

Paid search services have a big impact on Stellantis dealerships. They offer custom search plans and careful campaign management. This improves ROI and SEM strategies, boosting online success for dealerships.

What importance does social media marketing hold for Stellantis dealers?

Stellantis’s marketing experts use smart targeting on social media to connect with potential buyers. They focus on engagement, ROI, and getting leads directly into their CRM. This builds a strong bond with the audience.

Can Stellantis dealership visibility be enhanced with SEO?

Yes, SEO can boost dealership visibility by attracting more than just traffic. The strategy turns websites into sales tools. It includes thorough audits, content creation, and better Google My Business listings to guide buyers smoothly through the sales process.

What role does programmatic advertising play in Stellantis’s digital marketing strategy?

Programmatic advertising places Stellantis ads on top networks like CNN and YouTube. This gets the brand noticed in the right places, bettering display and video marketing efforts.

How do OTT and CTV advertising channels benefit Stellantis brands?

OTT and CTV ads help Stellantis connect with wider audiences. They can even reach live sports watchers on ESPN+ and Hulu. This creates powerful campaigns that improve brand visibility and engagement.

What is Stellantis’ Dare Forward 2030 plan, and what does it entail?

Stellantis’ Dare Forward 2030 focuses on global responsibility and aiming for carbon net zero by 2038. It also invests in new technology to change how we move and set industry standards.

Why is it crucial to stay updated with modern car sales channels?

Keeping up with modern car sales channels is vital for Stellantis US. Their digital marketing consultants push for the latest digital sales methods. This makes Stellantis dealers stand out in a tough market.

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